- Shiftee, a SaaS (Software as a Service) company, delivers a versatile workforce management solution applicable to enterprises of any size or industry, with a customer base surpassing 300,000 businesses nationwide in South Korea.
- Shiftee’s operating profit margin, which was 48.8% in 2022, is projected to reach 74.9% in 2023, showcasing an remarkable profit margin for a Pure SaaS startup.

Press Release

• ▶︎ Korean Leading HR Management Solution ‘Shiftee’ Forays into Asian Market with Launch in Taiwan

Shiftee, a workforce management solution, has officially launched its overseas market entry, starting with Taiwan. Shiftee, a SaaS (Software as a Service) company, delivers a versatile workforce management solution applicable to enterprises of any size or industry, with a customer base surpassing 300,000 businesses nationwide in South Korea. This single solution offers features encompassing scheduling, attendance record and leave management, request and approval workflow, electronic signature, message and payroll to PC-off. Its seamless integration with existing corporate solutions, such as in-house Enterprise Resource Planning (ERP), has positioned Shiftee as the preferred choice for major corporations like Hyundai, SK, and Lotte as well as global corporations like L'Oréal, Sony and Panasonic.

The strength of Shifee, as lauded by its clients, lies in its “versatility.” Shiftee solution transcends borders, corporate sizes, and labor laws, making it an ideal solution for enterprises worldwide. Over 4,000 international businesses already use Shiftee, primarily discovered through online searches. Shiftee has seen adoption by major domestic corporations in their overseas branches and global corporations utilizing Shiftee in both Korean and Asian offices.

In a strategic move to accelerate its global footprint, capitalizing on its robust growth in the Korean market, Shiftee has chosen Taiwan as the inaugural destination for its official overseas expansion. With 400 paid customers secured within just two months since the service's Taiwan launch, Shiftee aims to grow this number to 1,000 within this year. The future strategy includes further expansion into neighboring Asian markets such as Japan and Singapore. The pace of Shiftee's growth is equally impressive. In 2022, sales totaled KRW 3.38 billion, with an operating profit of KRW 1.65 billion. Projections for 2023 anticipate sales at KRW 6.74 billion and an expected operating profit of KRW 5.05 billion - reflecting a significant 99.4% growth in sales and 206.1% in operating profit compared to the previous year. Shiftee’s operating profit margin, which was 48.8% in 2022, is projected to reach 74.9% in 2023, showcasing an remarkable profit margin for a Pure SaaS startup. This success lays a robust foundation for Shiftee's ongoing international expansion endeavors.

Shiftee's CEO, Daniel (Seungwon) Shin, expressed, “Building on the capabilities we have developed as a leading company in the human resources management market in Korea, we plan to actively expand our business globally. Since the beginning, Shiftee has been designed and developed as a globally applicable versatile HR solution and I’m confident that Shiftee has the potential to become a benchmark for successful Korean SaaS globally.”

Integrated Workforce Management Solution, Shiftee