- Gradual Expansion Planned Across Asia, Starting with Taiwan
- Accelerating Market Entry and Expansion in Asia through Close Collaboration with HR Startup Swingvy

Media Coverage

• ▶︎ Workforce Management Solution 'Shiftee' Enters the Taiwanese Market
• ▶︎ K-Startup Venture into Southeast Asia HR Market: Shiftee and Swingvy Join Forces

Shiftee, a leading integrated workforce management solution provider (CEO: SeungWon Shin), has officially announced its entry into the global market, starting with Taiwan.

Shiftee is a SaaS (Software-as-a-Service) company that offers a workforce management solution that can be easily adopted by businesses of any size or industry. In Korea, over 200,000 businesses use Shiftee for workforce management. The solution provides a wide range of functionalities within a single platform, including work scheduling, time tracking, leave management, request-approvals, electronic contracts, messaging, and payroll. Additionally, its open API and seamless integration with enterprise resource planning (ERP) systems make it easy to integrate with existing enterprise solutions, contributing to its rapid adoption among businesses.

Building on its strong domestic growth, Shiftee has now officially set its sights on overseas expansion. While this marks its first formal international expansion, the company has already gained traction abroad. Since Shiftee has offered a global version alongside its domestic service from an early stage, nearly 4,000 international businesses have discovered and adopted the solution independently. Additionally, some Korean companies using Shiftee have extended its implementation to their overseas subsidiaries, such as the Singapore branch of Korea’s largest automobile manufacturer and the Japanese office of a global gaming company. However, this is the first time Shiftee has formally declared its commitment to global market expansion.

Taiwan has been chosen as the first official overseas market for Shiftee. As many existing users have highlighted its “versatility” as a key advantage, the solution is not restricted by specific national regulations, business sizes, or industries, making market entry relatively seamless. More importantly, Shiftee has secured a reliable local partner to drive sales and marketing efforts. The company is collaborating with Swingvy, an HR startup with an established presence in Taiwan and Singapore, to penetrate the Taiwanese market. The partnership with Swingvy will also serve as a foundation for further expansion across Asia. This approach—leveraging SaaS partnerships for global expansion—is a natural extension of Shiftee’s ongoing efforts to foster collaboration within the domestic SaaS ecosystem.

CEO SeungWon Shin stated, “From the very beginning, we designed Shiftee as a globally scalable enterprise solution, not just for the Korean market. Now that we have established ourselves as a leader in Korea’s workforce management sector and achieved stable profitability, we believe this is the perfect time to expand globally. With Taiwan as our first step, our goal is to become the undisputed leader in workforce and attendance management software across Asia.”

Integrated Workforce Management Solution, Shiftee